Squeeze us for answers

Because we don’t just supply fruit. We specialize in Limes, Lemons, Ginger, and everything with a sour twist. That deserves a name with bite that reflects who we are and who we want to be.

We wanted a name that’s bold, sharp, and with a splash of humor. That’s how Sour Supplier was born.

The name “FMI” didn’t reflect our focus. “Sour Supplier” says it all: we’re specialists in sour products, and proud of it. The new name helps us stand out, stay sharp, and better communicate our expertise.

We dream of building the sour category from the ground up. Not just selling sour products, but making people fall in love with them.

We want the world to feel the Power of Sour. To embrace the freshness, the boldness and to stop seeing sour as second-best and start seeing it as the hero of the plate, the spark in the drink, the twist in the story. One lime, lemon or root at the time. So yes, we’re on a mission. A slightly ambitious one but we’re doing it with sharp focus, a splash of humor, and a whole lot of citrus.

No, nothing changes in terms of what we deliver. Only the name and look are new.

Expect our brands Toro Verde, Royal Fresh and Lime king, the same great quality, reliability, and the sharpest customer service you’ve ever tasted. We added sour to our name, but you will still experience that sweetness is in the service!

In our world, ‘sour’ means bold, fresh, and full of energy. It’s a symbol of our product quality and our business mindset. We’ve turned ‘sour’ into a strength and we wear it proudly.

Sour isn’t just a flavor, it’s an attitude!

You may, but it’s not mandatory to change it right away. Our legal name Fruit Market International B.V. remains active, and we’ve added Sour Supplier as a registered name as well. This gives you time to get used to it, and when you’re ready, you can update our name in your system.

All contracts, invoices, and banking details stay the same. You’ll start seeing “Sour Supplier” on our documents and in our communication and branding, but the legal entity behind it remains unchanged.

Yes, we’re transitioning to @sour.nl email addresses. However, emails sent to @fmibv.nl will still reach us during the transition period. You don’t need to update anything immediately, we’ll make sure communication stays smooth.

By constantly evolving, just like our limes. We are constantly building on our bands Toro Verde, Royal Fresh and Lime King and we’re always thinking fresh, staying sharp, and ensuring every lime we deliver is top quality. We combine this with creative marketing with a splash of humor.

It’s how we keep you a step ahead, too.